Rehearse your next decision on a crowd that shops like Europe.
See how your buyers would split up before a change reaches the shelf, and how far to trust each number.
Rehearse a decisionHow it works
Bring a decision
Three versions of a concept, two claims, a new pack or a launch price.
See how each group responds
We run it on a model built from how real people in Europe answered controlled studies, matched to the profile of your buyers. You see which version performs best, how each group is likely to react, and how far to trust each number. Likely means that in our tests, about [N] in 10 similar forecasts landed inside the range.
Play out what happens next
How competitors reply, how retailers adjust, and whether buyers switch, wait or stay, across many possible futures.
Forecast record
Likely means that in our tests, about [N] in 10 similar forecasts landed inside the range. Of the forecasts we’ve published, [n] of [m] did. That’s too few to judge yet.
| Decision | Our forecast | What happened | Inside the range |
|---|---|---|---|
| [Company] raises [category] prices by [x]% · [date] | [n] stay · likely [lo]–[hi] | [What was reported] · [date] | [Yes / No] |
| [Company] launches [product] at [price] | [n] switch · likely [lo]–[hi] | Pending | – |